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How Inbox Penny works, and what to do when it doesn’t

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Export your contacts

Download a list or segment as CSV — and edit it back in.

Any list or segment downloads as a CSV from its own page. It’s your data — there’s no gate on getting it out.

What's in the file

One row per contact, with:

  • Email, first name, last name, phone
  • Status
  • The lists they’re on, in one column
  • When they were added, and last updated
  • A column for every custom field in your account

Both exports produce identical columns, so a list download and a segment download can be compared or combined without reconciling headers.

It goes back in

The headers are exactly what the importer expects, so export → edit in a spreadsheet → re-import works as a way to bulk-edit. Fix a batch of names, fill in a custom field for two hundred people, tidy up phone formats.

The Lists column round-trips too, so grouping survives the trip out and back.

Re-importing replaces standard fields

If you delete a column before re-importing, that field is cleared on everyone in the file — the importer treats your file as the truth. Edit the export in place rather than cutting it down. More on what import changes.

Exporting a segment

The download reflects the rules currently on screen, not just the last saved version — so you can tweak a rule, see the count, and export without saving anything.

It also exports every match, not the page you’re looking at. The preview table is paginated; the file isn’t.

Common issues

The export refused because it's too large

There’s a ceiling of 100,000 rows per file. Split it — export a few segments that partition your audience, or export list by list.

Accented characters or emoji look wrong in Excel

The file is UTF-8 and marked as such, which Excel honours on a normal open. If you’ve pulled it in through a text-import wizard, choose UTF-8 there.

I want everyone, not one list

Make a segment with no rules — that matches your whole audience — and export that.

FAQs

Does the export include unsubscribed contacts?+

It includes everyone matching what you exported, with a status column, so you can see who is what. Keep those rows if you’re moving platforms — the record of who opted out is the part you least want to lose.

Can I export from the API?+

Not yet — the public API covers creating and updating, not reading lists back. The CSV download is the way out today.

Is engagement history included?+

Not per contact. Opens and clicks live on Analytics, which has its own CSV exports. If you want to act on engagement, a segment is better than a spreadsheet — it stays current.

Where to go next