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How Inbox Penny works, and what to do when it doesn’t

Templates

Fifty designs to start from, plus your own.

Fifty built-in designs across sixteen industries, plus any you save yourself. Pick one when creating a campaign, or manage them at Templates.

The built-in gallery

Filter by category and preview before choosing. They’re colour-led rather than photo-led, so there are no stock images to license or replace — and every one includes an editable header with a logo area and a footer with your company details.

Applying one is fully undoable, so trying several costs nothing.

Your own

Two ways: Save as template from any campaign designer, or create one from scratch at Templates — where you can also fork an existing design under a new name.

This is what most teams end up doing: build your newsletter properly once, save it, and start every issue from it.

Mark the bits people should change

When editing a template you can label a text block as an editable region — “headline”, “offer details”. Anyone starting a campaign from it sees those marked on the canvas.

It also drives a pre-send warning

A marked region left empty is flagged before sending, and one still holding its default text gets a gentler reminder. That’s the difference between a template a colleague can use safely and one that ships “Your headline here” to twenty thousand people.

The labels never appear in the sent email.

Common issues

Applying a template wiped my work

Press ⌘Z — applying a template is a single undoable step. It also asks for confirmation when the canvas isn’t empty.

I want the template's colours to match my brand

Edit it and save it as your own. The built-ins are starting points; there’s no automatic brand-colour application.

Where's the blank one?

In the gallery alongside the built-ins — it’s the first starter option.

FAQs

Do templates update campaigns already built from them?+

No. Applying one copies the design in; the campaign is then independent. Editing a template never changes campaigns already sent or drafted.

Can my team share templates?+

Yes — saved templates belong to the account, not to one person.

Can I import a template from elsewhere?+

Use Migrate to rebuild an existing email as a design, then save that as a template.

Where to go next